
Prospect theory explains why investors fear losses more than gains. Learn how loss aversion, ego, and the Babe Ruth Effect shape investment decisions.

Learn how to identify and mitigate common investor biases that can skew financial decisions and help improve your long-term investment outcomes.

Mr. Market is Benjamin Graham's metaphor for irrational stock market behavior. Learn how Graham's concept shaped Warren Buffett's investing philosophy — and how retirees can use it.