Bryce Sanders is president of Perceptive Business Solutions Inc. He provides HNW client acquisition training for the financial services industry. His book, “Captivating the Wealthy Investor,” can be found on Amazon.

Bryce Sanders writes about the gap between what you really do and what your friends think you do. Included in this article are techniques for getting your story out to others, as well as the ways in which your friends may misunderstand or only know a small fraction of what you actually do.

Read the full piece on Iris

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