3 minute read
There are days when your “get up and go” just “got up and went.” Every day has the potential to be the best day of your career. As a personal financial advisor, you’ve had some really great days, but you might feel a slump heading your way. Need ideas on what to do during office downtime? Try these 10 things to turn your focus up to high and transform blah days to productive days:
Top 10 Common Tasks for Personal Financial Advisors that Keep Your Momentum Going
These projects and tasks allow you to build a list and assign checkpoints for the next month. Each day will have its own "to do" list. Read on to see common tasks for personal financial advisors that will help maintain momentum.
1. Revisit Long-Term Prospects
Everyone has them. They were interested in something. The time wasn’t right then. Dig out their contact information and refresh your memory. You might have a new client on the horizon.
2. Money Coming Due
You know clients and prospects who own CDs and treasuries. When do they mature? Soon enough, your clients will want to put that money back to work. You want to talk a couple of weeks in advance, start exploring those avenues now.
3. Schedule Policy Reviews
Working with an agent means they should get service. Do you try and talk with every client at least once a year? Something may have changed in their lives that might require a policy review.
4. Which Clients Haven’t You Talked With Lately?
We understand that sometimes, clients might slip through the cracks. They might be reassigned accounts or their accounts might be quieter than others. Everyone deserves some attention, especially if you are their personal financial advisor.
You might think of them as a warm lead. Schedule a phone call and get to know them better. There could be other business opportunities you might otherwise miss out on.
5. Who is Having a Birthday or Anniversary?
These events should be easy to research on your CRM system. You should have cards on hand, organized by life events. Take a few minutes to write a nice message, address the envelope, and put a real stamp on it.
6. Check in With Family Members
Some family members might not be clients, yet! It happens. Maybe they live at a distance and you don’t see them often. Figure out who is celebrating birthdays and anniversaries. Send them cards too. It keeps your name in front of them.
7. Fulfill CE Credit Requirements
Although it's a chore to maintain CE credit requirements, you need them. There are lots available online. If it’s a requirement you need to fulfill, why not today?
8. Send Out LinkedIn Invitations to Connect
If you are experiencing downtime, use this opportunity to focus on building your network. Add people to your network who have the potential of doing business with you.
You have lots of silos and circles in your life. You might focus on certain professions or companies as your niche market. Send out some personalized invitations. (Your firm has rules. Be sure to follow them.)
9. Get Caught up on LinkedIn Messages and Notifications
It’s easy to fall behind, especially if you don't log in to LinkedIn on a regular basis. Fortunately, LinkedIn prompts you with birthdays, work anniversaries and promotions, making it easy to post and reply: “Thanks.” That initial exchange could get a conversation going. (Once again, your firm has rules concerning this. Be sure to follow them.)
10. Network on Social Media
Who is getting married, having children or retiring? You are active on Facebook and other channels. People announce engagements, births and other life events every day. See what’s going on. You know these people. There’s always business potential.
Bryce Sanders is president of Perceptive Business Solutions Inc. His book, Captivating the Wealthy Investor, can be found on Amazon.
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