This post was authored by the Dunham Marketing Team. If you have questions concerning today's topic, please call us at (858) 964 - 0500. Hold us to higher standards.

On Wednesday, September 8, 2021, @ 1:15 PM PST, Dunham is hosting the Identifying the Invisible Rich: Finding Prospects in Your Market webinar. Identifying the Invisible Rich is a series developed by Bryce Sanders, President of Perceptive Business Solutions, Inc. together with Dunham. It teaches you to use information that is already publicly available on the internet to help you identify the wealthiest 2 to 5% of your target market, including those who might not be over-prospected.

The webinar will review each segment of the Identifying the Invisible Rich series and provide additional information to assist you as you go about your research. In addition, after this webinar, you will receive live support from the Regional Marketing Associates at Dunham, access to an e-folder specific to the state you live in, and a suite of informational videos.

Attend the Invisible Rich Webinar on September 8, 2021

Implementing even a few strategies from this program may be beneficial for acquiring prospects and expanding your reach into the wealthiest 2 - 5% of your target market. Register for the webinar today to learn how to identify people in your target marketplace without paying for a list of prospects.

Preview the Webinar

Each Thursday leading up to September 8, we are previewing a different type of Invisible Rich prospect that will be discussed during the webinar. Today we are looking at how to locate old money wealth – individuals who are typically known for their philanthropic activities.

Old Money Wealth

  • What defines high asset, low cash flow wealth?
  • How can you find philanthropists who fit this description?

Individuals and families with high asset, low cash flow wealth tend to be known for their philanthropic activities. We look at the different cultural institutions that these individuals are often involved with, how to locate examples in your area, and how to access annual reports that list the names of these donors. This may help expand your reach to old money prospects.

Remember:

Join us for the webinar on September 8, 2021 @ 1:15 PM (PST) to learn more about identifying the Invisible Rich in your specific state of practice. You will also receive your free state-specific guide to finding the Invisible Rich in your area. Click here to save a spot in the webinar today or fill out the Google Form below.

We look forward to discussing how this critical strategy can work for you and how we at Dunham can help you grow your business.

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