Marketing can be a tough nut to crack, especially if your work experience is focused more on advising. Fortunately, some of the first things you learned in grade school can help you direct and focus your future marketing efforts. Here's 3 lessons you probably picked up as a kid that can help your business now.
Organization is Good, Actually
Like having a clean desk/cubby in grade school or keeping your assignments in a neat folder, commit to keeping your work space well organized and optimizing your time. It can be easy to let your office, or desk, or even car get cluttered with tasks to be completed, papers to be filed, and a million other things we use day-to-day to get by. Maybe we say "it's an organized mess - I know where everything is" but ultimately, having to hunt for important documents even a fraction of the time wastes both your and your client's time. A neat space will allow you to give your clients exactly what they as for when they ask for it easily, rather than making each literature request a scramble.
It's OK to Make Mistakes - You Learn from Them!
When you're a kid, one of the best things you're allowed to do is fail and learn. It may not have felt good when you just couldn't grasp your times tables or make an art project as amazing as Suzy in row 3, but your teachers took the time to encourage you to learn from your mistakes and work to grow and overcome them. Like then, don't be afraid to try new techniques outside of your comfort zone. While potential failure may not feel great, you'll learn a lot and be able to run a more successful effort next time.
You are Unique (Truly)
Grade school, especially when you're young, spends a lot of time reinforcing that you are unique and have something to offer the world that no one else has. When we grow up and begin comparing ourselves to our peers and idols, it is easy to feel like there's nothing remarkable about us at all. That fatalistic attitude seeps into how we conduct ourselves and while it's not always obvious, it can create an unmistakable, off-putting vibe. Try to remember that you are truly special and think hard about what you have to offer that no one else can or will. If you can find this, then you can concentrate on your talents when prospecting and attract those who appreciate what's great about your specific services.
It seems like some of the most important lessons we learn come early in life. If you keep these in mind the next time you roll out the next big product or service, you may find your results show it.Subscribe to the Dunham Blog